Detroit Diesel - end of a name

[buswarrior]

http://www.trucknews.com/news/dtna-rebrands-powertrain-portfolio-detroit-diesel-becomes-detroit/1000629524/?ref=rss#

Daimler is dropping "Diesel" from the engine name.

It'll just be "Detroit" moving forward, so it seems...

happy coaching!
buswarrior

[RJ]

This sounds like the "New Coke" fiasco from a few years ago. . .

I see things like this in the business world and I wonder what sort of crap they're teaching in the business schools nowadays?

Besides obfuscation, that is.

Don't any of these big honchos at the major corporations know how to speak plain English anymore?

Geesh!

FWIW & HTH. . .

[pickpaul]

Maybe they're smarter than you give them credit for. There are all kinds of interesting biofuels under development for use in compression ignition engines. Even if you discount that idea, many of their engines in transit busses are already modified to run on compressed natural gas and the US recently discovered huge quantities of it under the North East and Mid West. That has to become cheaper than diesel in the long run.

Anyway, those are my guesses for dropping the word diesel.

Paul.

[artvonne]

  Regardless what fuel they burn, a compression ignition engine is still a diesel. And there really is no such thing as diesel fuel, its just simply fuel oil. In fact Mercedes desiginates all their diesel car engines as OM, for Oil Motor, because they run on oil, not diesel fuel.

  As far as how smart they are, anyone in commercial transport or heavy equipment knows what a DD is. Taking Diesel out of the name may have more to do with ethnicity than anything else.

[CrabbyMilton]

The product sells itself and the industry is in fact moving toward more alternative fuel engines so while the name itself has a very long and storied heritage, the owners can call it ELMER FUDD ENGINE COMPANY if they want and they believe it would sell a product.

[seaton@mta]

To a certain element of the population "diesel" is a dirty word, despite the fact that modern diesels with exhaust after treatment devices are nearly as clean as CNG.  I would thnk that this change was made largely for the sake of marketing.

Seaton

[luvrbus]

It's no biggie this the 3rd time for a name change

good luck

[HB of CJ]

We just called them "Detroits" anyway and usually left off the word "Diesel".  HB of CJ (old coot)

[Len Silva]

I don't even know what a Detroit is.  My bus had a GM Diesel.

[dougyes]

Seems Detroit should be dropped. It's named after a city that has been rusting away for years. 2/3 the people have moved away. The city is triaging it's services. It's a mess. In the late 70's I remember downtown Detroit full of bustling department stores. Now it's all dilapidated.

[Lin]

How about giving the engine a designer name like Martha Stewart Industrial?  Don't you like the sound of having a Martha 8V71?

[white-eagle]

"Detroit" seems like a good name for my engine.  Old and delapidated, rusting away, just doing a job with no motivation.  Given enough money, a hard workin man (or woman) could make it shine and glow again, with the horsepower it once had to pull through the steepest hill, or pull a bus full of oil, grey, black, fresh and people, to the farthest Blue Grass festival. 

Yes!  I have a Detroit.  And it runs Diesel, or most anything else i pour into it. 

[RnMAdventures]

One thing I have learned over the years is upper management is much smarter than eveyone else. I remember when the ivory tower i work for went on a retreat to Crete to form their vision for the corp. Well they walked alone with goats and came back together and came up with a logo strikingly similar to GE's. Lol.... Im  not sure what they were smoking with the goats.

As far as DD... Some manager had a good idea...

[pipopak]

One thing I have learned over the years is upper management is much smarter than everyone else.

They are, they figured out how to make a living without actually producing nothing. Like a politician, on a smaller scale.