Should I Shade my AC?

[Sebulba]

Hello all,

Spending our summer in South Dakota.  Overall not killer hot like some places we have been. 

Was wondering your opinions on shading my split unit's outside half.  The way we are situated it gets pretty direct sun in the afternoon and when I shot it with the temp gun just now it's 101 degrees.

What do you think, could it be worth the effort?  If so any creative ideas on making some kind of shade for it?

Thanks
Seb