Exterior Paint Job and Advertising

[Dakell12]

Hey everyone, I run a small charter company in Colorado, and I am looking at ways to increase revenue by putting ads on the sides of the bus. I have a meeting with a business executive later this week. Does anyone have any insight as to a reasonable amount for me to charge for a full bus ad (per month, per year, etc.). Also, what exactly is the cost to the company to get the exterior painted in their logo? Thanks for the time!

[TomCat]

I don't think most BIG advertising logo's are painted on these days. Now they use a 'wrap' made of vinyl film. One ad contract ends, peel the wrap off, and put another one on.

Jay
87 SaftLiner

[wvanative]

Darkel, about ten years ago we bought a new car and I was thinking of having a wrap done to pay for the car. the company offered $400.00 a month for me to let them use my car a small Chevy Metro. If that helps you to get an idea of what some of these companies will pay. If the wrap started to peel off they would send me back in to have a new one put on. It made my payments and I got the car for free.

WVaNative 

[cody]

This is an interesting concept, to put a small ad on the bus in exchange for a monthly fee?  I wonder if that would place the bus into the commercial catagory?  Might help offset fuel costs, like I said, an interesting concept.

[Slow Rider]

This has been discussed before. If I recall, the consensous was if you make any money with it, it is a commercial vehicle.  But I geeze a lot.

Frank

[TomCat]

This is an interesting concept, to put a small ad on the bus in exchange for a monthly fee?  I wonder if that would place the bus into the commercial catagory?  Might help offset fuel costs, like I said, an interesting concept.

I wonder if the driver of a private coach with some type of advertising on the exterior, might get quite familiar with the popo everytime they passed a scale without stopping?

Jay
87 SaftLiner

[dkhersh]

We had a new roof on last month and they put up a sign in the front yard with their name and number on it.   Well, I don't think that changed the property to commercial use.  Now if that company started storing other materials for other jobs here that might.   My theory is its all in how the vehicle is used.  Personally I cant see that it would matter what's painted on the outside of it.   IMO

[tekebird]

it would legally be making revenue thus commercial.

only way you could be safe is to get paid in cash and deny deny deny.

full wraps are 10k+ depending on the material and designs.

be sure to get good vinyl with limited life as it will pull paint right off upon removal.....heck even the short term stuff does that.

[niles500]

Most of those contracts require that you put a certain number of miles on your bus - the idea s that they want them to be seen, not parked - FWIW

[WEC4104]

Most of those contracts require that you put a certain number of miles on your bus - the idea s that they want them to be seen, not parked - FWIW

... and then there are those folks that operate under the complete opposite situation:  In some places, there are heavy restrictions regarding what you are able to do with commercial signs in front of your building. So folks get a large vehicle (step van) and paint their sign on it and park it semi-permanently in front of their building.

[Fred Mc]

I was going to have a "wrap" applied to the back of my truck .The dimensions were 4ftX8ft. and the cost of the vinyl was about $200 with another 100 or so to apply it.
I think if it is flat panel and application is not to complicated the prices aren't too bad. Especially if you have it on for an extended period of time.

Fred Mc.

[tekebird]

simple beltline vinyl for the US Senate Campaign I did was better than 5k installed.

it all depends on the vinyl, we used very high grade low life 3M

use some other stuff I am surte it is cheaper, but at the expense of it tearing your paint off....not lasting.....not holding the color well....or leaving you a hundred hour Goo Gone project

[buswarrior]

Call your local big transit property or one of the trucking fleets and see what they get for wrapping a bus or trailer for an advertiser?

happy coaching!
buswarrior

[ktmossman]

I looked into a company who was paying local drivers to put wrap ads on their cars a couple years ago in the Atlanta area and they guaranteed (in writing) to restore the car finish to the condition it was before they put the wrap on.  In fact, their policy was that they would pay for a complete exterior detail job on the car before they started, they would photograph the exterior of the car.  Between each wrap, they would pay for a complete detail.  Then, after they removed the final wrap at the end of your contract, they would pay for another complete detail job and any damage to the finish was fixed by the driver's choice of shop.

[Dallas]

They are doing the same type of thing in the Myrtle Beach- Georgetown , SC area now.

It's a good way to pay a car payment on a decent car and make some extra gas money also.

DF

I looked into a company who was paying local drivers to put wrap ads on their cars a couple years ago in the Atlanta area and they guaranteed (in writing) to restore the car finish to the condition it was before they put the wrap on.  In fact, their policy was that they would pay for a complete exterior detail job on the car before they started, they would photograph the exterior of the car.  Between each wrap, they would pay for a complete detail.  Then, after they removed the final wrap at the end of your contract, they would pay for another complete detail job and any damage to the finish was fixed by the driver's choice of shop.